A/B Testing: 3 steps to help you test smarter, not harder
2014 is here and with it opens a new year full of many opportunities to test. We are presented with a clean slate. Any missed opportunities or “we should’ve tested that” are in the past. This post will...
View ArticleValue Proposition: 4 considerations to identify the ideal channel for testing
In my previous MarketingExperiments Blog post, I presented 3 steps to take in laying the groundwork for value proposition testing. In that post, I covered brainstorming value points, identifying...
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Landing Page Optimization: Multi-product page increases revenue 70%
Finding the right balance of product and presentation on a landing page that markets multiple products can be a tricky endeavor as products compete for customer attention. In today’s...
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A/B Testing: The value of choice in decision-making
Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. This makes sense when you consider that some...
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CTA Optimization: Button copy test increases click rate 95%
If there is one area in optimization that’s ideal to either start testing or look for a quick win, it’s in testing call-to-action (CTA) buttons. Changing a few words, the color, or both on a button can...
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Landing Page Optimization: An overview of how one site increased leads by 155%
Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. Simplicity is key. Take a...
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